ROLE: Creative Director | Graphic Designer DELIVERABLES: 

Branding & Identity, Interior Design, Business Development, Merchandise, Web 

Wireframing, Design and Setup

 

The Trusty Diner is a small town restaurant with big ambitions to change the definition of the typical American diner. I was brought in to create a brand that could stay classic to the roots of a diner look and feel, while portraying a distinct personality that
celebrates a clean simple take on normally greasy diner eats. It was important to embrace the small town culture and Trusty family heritage within the space and create an intimate gathering place for community and friends. 

 

The final result is a brand and website that makes use of bold, clean colors and type with an energetic and vibrant design, without losing sight of its purpose: to be a fresh and healthy alternative to the ordinary fare and a new gathering place for the community.