RéSUMé
Creative / Designer / Production
+ SKILLS & QUALIFICATION SUMMARY
Design professional with over 20 years of experience and a proven ability to develop and implement targeted design from concept to launch.
Creating and directing production of print and digital advertising, social media channels, broadcast, packaging, presskits, lookbooks, in-store signage, presentations and direct mail.
Expert in the technical, conceptual and content development of advertising campaigns that are ensured to meet all milestones, deadlines and budget requirements.
Building systems to encourage efficiency and creativity with a willingness to serve both colleagues and clients.
+ TECHINCAL SKILLS
InDesign
Illustrator
Photoshop
After Effects
Express
Wix
Squarespace
Acrobat
Canva
Figma
+ DESIGN SKILLS
Advertising
Typography
Production
Social Media
Identity &
Branding
Web Design
Digital
Design
Television & Multi Media
+ education
BACHELOR of FINE ARTS in Art
University of Mississippi
Visual Communications in Art/Design
Overall GPA 3.65
Graduated Cum Laude
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Athena Silver Retail Award 2004
references
upon request
+ additional skills
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Expert in image editing, enhancement and photo-retouching
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Proficient in concepting, pre-press, project management, production​
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Skilled in troubleshooting and creating guidelines for systems and startups
SAMPLES
sent upon request
+ work experience
TRUSTY BRAND DESIGN
Freelance Designer / Creative Director / Graphics / Production
Conceptualized, designed, and executed a wide range of creative projects including digital and social media campaigns, advertising, posters, flyers, websites, presentations, and promotional materials, managing each from initial concept through final production. Partnered with notable clients such as JCPenney, Nespresso, Macy’s, and various independent brands. Increased revenue by 400% in under three years through strategic design solutions and targeted brand messaging.
Nationwide
August 2012 - present
YALOBUSHA BREWING COMPANY
Creative Director / Production Designer
Oversaw all design aspects including package design, new product development, magazine advertising, posters, flyers, website, social media & promotional materials through production to completion.
Water Valley, MS
August 2014 - 2016
CARLBYRD & CO / BYRDBARLAGE
Associate Creative Director
Created and oversaw television commercials, videos, online media, and various print materials. Used strong project management skills to develop and organize complex shoots. Worked with external vendors to produce assets for television broadcast and online initiatives, helping increase campaign engagement by over 60%. CLIENTS: Macy’s, 77kids, The Children’s Place, Gap, EchoDesign, the Cherokee Group
New York NY
August 2007 - August 2012
HOME SHOPPING NETWORK
Freelance Associate Creative Director
Responsibilities included concept and construction of storyboards for television and internet commercials. Advised production and creative team on shooting and development of spots. CLIENT: HSN
New York NY
December 2008 - July 2009
McCANN ERICKSON
Senior Art Director
Concepted and produced large shoots for broadcast as well as completed production of print campaign
materials. CLIENT: Kohl's
New York NY
August 2006 - August 2007
PETERSON MILLA HOOKS
Art Director
Established the conceptual and stylistic direction of print and television ads, contributing to a 35% increase in campaign response rates. Selected staff and talent working within each project. Orchestrated assignments with production artists, photographers, illustrators, pre-press technicians, and printers. CLIENT: Target and Mattel
Minneapolis, MN
2002 - August 2006
PETERSON MILLA HOOKS
Asst. Art Director / Production Designer
Assisted art directors and created complete layouts by constructing mechanicals, photo-retouching,
digital assets management and print prep. Instrumental in the organization and planning of photoshoots. CLIENT: Target and Mattel
Minneapolis, MN
1999 - 2002
AQUENT
Graphic Designer / Art Director
Assignments included layout and design of promotional and in-house materials, file management and pre-press production of four color domestic and international catalogs. CLIENT: Landscapes Structures, Cabela’s and LA Loving
Minneapolis, MN
1998 - 1999
INSTY-PRINTS
Graphic Designer / Art Director / Technician
Concepted and designed for business cards, brochures, signage, websites, t-shirts, and flyers as well as was the technical manager of all software and hardware for digital equipment.
Bloomington, MN
1996 - 1997