ROLE: Creative Director | Graphic Designer DELIVERABLES: Logo Rebrand, Website Strategy and Content, Storyboards, Wireframing, Art Direction & Graphic Development, Web Design

 

BOBO Intriguing Objects is a home goods wholesaler with a product line designed directly from antique pieces but reworked for today’s fresh design aesthetic. Because the original logo and site focused only on the heirloom side they wanted to rebrand themselves with a clean more modern approach.   

 

BOBO required a more complex site that would eventually cater not only to interior designers seeking wares for their work, but also to the general public to sell their one of a kind antiques. Creating a dual site for visitors was paramount. After redesigning the logo and coordinating with developers I created a binary ecommerce site that fits the need of each buyer type. 

 

While project managing and designing, I tailored the stucture and strategy to fit each of their objectives. The goal was to develop a strong online aesthetic that matched the quality of their merchandise in every aspect. The final result is a place where BOBO can now feature all their goods, ideas, tips, events and inspiration for all their customers.